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Illustration & Mixed Media

A vibrant collection of visual experiments, sketches, and client commissions. From cartoon-style digital work and editorial illustrations to mixed media pieces that blend photo, color, and texture, this section reflects my love for storytelling through bold imagery.

I’ve created op-ed art, stickers for small businesses, and posters that catch eyes and spark curiosity. Whether the process is playful or introspective, each piece holds a mix of intuition, intention, and a little bit of magic.

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Paintings

My painting practice explores the intersection of intuition and intention. Each piece is an experiment in letting go, allowing both conscious thought and unconscious rhythm to shape the outcome. I work with bold color palettes and organic forms, often reflecting on the relationship between nature and technology. These works are driven by curiosity, process, and the possibilities that emerge when structure meets spontaneity.

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Graphic Design

As one of two in-house graphic designers for a healthcare organization with 12 locations and over 700 employees, I lead creative production for both print and digital marketing. My work spans brochures, billboards, flyers, banners, and branded materials across platforms. In a field that often leans clinical, I aim to bring clarity and creativity, making data-driven content feel human, engaging, and visually intentional. At the intersection of design and community impact, I help communicate complex ideas in ways that connect.

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Healthy MOMS – The Healthy Maternal Opiate Medical Support (MOMS) program supports pregnant individuals in recovery by connecting them with healthcare, housing, legal, and social services across seven counties in Northeast PA. 

I designed a billboard, thank you cards, a doula brochure, and a variety of other marketing materials to help 

communicate the program’s message with care and clarity.

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Flyers & Promotional Materials – A range of internal and public-facing flyers designed to promote events, programs, initiatives, and community outreach for The Wright Center. Each piece balances clarity with visual appeal, tailored to engage diverse audiences across print and digital platforms.

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New Patient Packet – The first touchpoint for incoming patients at The Wright Center, this packet introduces essential information including access to the health portal and website. I redesigned the experience by turning Neo, our website chatbot, into a friendly cartoon guide, complete with a body, voice, and clear visual cues to help patients navigate their care with ease and confidence.

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2025 Golf Tournament Brochure – Created for the annual Dr. William Waters Golf Tournament at Glenmaura National Golf Club, this year’s piece pays tribute to The Wright Center’s founder, Dr. Robert E. Wright. The brochure highlights event details, sponsorship opportunities, and the lasting impact of community support

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Campaigns & Clinical Materials – A collection of purpose-driven design work supporting recruitment, public health, and clinical communication. This includes a pull-up banner for HR’s hiring campaign, digital ads, promotional pieces for the Wonderful Women breast cancer support event, a Narcan awareness poster, and a redesigned crash cart sign that helped clinical staff locate emergency items more efficiently, earning direct praise from the team for its clarity and usability.

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Photography

Event photography captured, edited, and published for The Wright Center’s marketing campaigns. These images document programs, celebrations, and community outreach across our locations. Beyond photography and

post-production, I also managed social media rollout, writing captions, aligning visuals with ongoing campaigns, and ensuring each post

supported our brand voice and  mission.

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Social Media Management

In addition to my design and photography work, I took on the role of Social Media Manager for two branches of The Wright Center: our Graduate Medical Education division and our Clinical Community Health division. During a key team transition, I led content creation, photography, caption writing, and campaign planning, ensuring each post reflected our mission and voice across both entities. Under my direction, engagement increased by 10.4%, reach grew by 171%, and our net audience expanded by 18.3% compared to the previous year.

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Social Media Graphics – Visual content designed to promote services, initiatives, and classes across The Wright Center’s social platforms. I combine branded graphics and original photography to create posts that are clear, engaging, and aligned with campaign goals—tailored to connect with both patients and community partners.

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Alzheimer’s Awareness Month Posts – A series of social posts and captions created to honor Alzheimer’s Awareness Month

by highlighting The Wright Center’s services and patient stories. The campaign connected personal narratives from our Stories page with resources available through our care network, using clear, compassionate language to raise awareness and

guide followers to support options.

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NEPA Gives Campaign – A social media series highlighting The Wright Center’s employees and CEO sharing why they choose to give back. This campaign paired portraits with personal reflections to inspire community involvement while showcasing our commitment to supporting local initiatives through NEPA Gives.

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Meet Our Matches Campaign – A social media series introducing the incoming residents who matched with The Wright Center from across the globe. Each post shared a photo and personal details to help residents get to know one another while allowing patients to connect with the future physicians in their community.

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Happy Canvas Introductory Posts – Social media graphics and captions created to introduce Happy Canvas, a creative company bringing art to community events through live painting, workshops, and interactive experiences. These posts highlighted our mission, services, and upcoming events, building excitement and connection with local audiences.

Client & Community Collaborations

A diverse selection of freelance and community projects that blend creativity with connection. This section includes commissioned work and collaborative initiatives designed to bring art into everyday spaces, support local programs, and engage people of all ages through design, illustration, and interactive experiences.

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Happy Life – A clothing brand and “hopecore” TikTok account dedicated to spreading encouragement and joy.

I designed their logo and a custom t-shirt, bringing a whimsical, creative touch that reflects Happy Life’s mission to share hope in a playful, approachable way.

Groove Brewing – Chimney Man – A can illustration that draws from the hills of Northeast Pennsylvania and the timeless imagery of chimney sweeps. Created for Groove Brewing, this label brings a touch of storytelling and local character to

the craft beer experience.

Momentum Moments – Logo design and custom typography for Momentum Moments, a podcast by The University of Scranton that supports local entrepreneurs. The branding captures the spirit of Eureka moments, reflecting the sparks of inspiration and breakthroughs that drive innovation through clear and energizing visuals.

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Beyond the Zap – Hand-Drawn Totes, Social Media Graphics, and Logo Design  – A collection of hand-drawn tote bags created for Beyond the Zap, turning everyday carryalls into unique, wearable art pieces. Each design was crafted to bring personality and creativity into functional items.

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The Giving Tree – Circus Window Painting – A playful window mural created for The Giving Tree’s storefront during the Scranton Summer Block Party. Inspired by a circus theme, the artwork brought color and whimsy to the event while drawing in the community with a sense of fun and celebration.

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The Giving Tree – Old Hollywood Window Painting – A window mural designed for The Giving Tree during the Scranton on Ice Festival. Featuring an Old Hollywood theme, the artwork added vintage glamour to the storefront, creating a festive atmosphere that complemented the winter celebration.

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The Bog – Northern Lights Window Painting – A window mural for The Bog inspired by the colors and movement of the
Northern Lights. This piece added a vibrant, atmospheric touch to the space, creating a welcoming glow that reflected the spirit of the neighborhood bar.

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Yuzu – A window painting created for Yuzu, a Scranton-based clothing brand, designed to complement the shop’s modern, fresh aesthetic. The artwork brought color and movement to the storefront, drawing in passersby while aligning with Yuzu’s creativity.

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The Art Portal – Painted Door – collaborative public art project with Scranton Parks and Recreation, featuring freestanding doors painted

by local artists and displayed at Nay Aug Park. This installation brought vibrant color and creativity to the park, inviting visitors to experience

art in an unexpected way throughout the summer.

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Scranton on Ice Festival 2025 – Live Caricatures – Drawing live caricatures at the Scranton on Ice Festival was a joyful way to connect with the community. Guests left with personalized keepsakes and big smiles, turning a chilly day into a warm celebration of creativity and shared moments.

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The Elephants – United Neighborhood Center – Over the summer, I guided The Elephants, a group of bright and creative 8–10 year olds at the United Neighborhood Center. We spent our days exploring mindfulness and art through hands-on activities that encouraged imagination, confidence, and kindness within the group.

Thank you for taking the time to explore my work. Warm wishes always, Jackie

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